It originally debuted as a one-month, 15-installation, 12,000В ft 2 exhibition in San Francisco, sponsored by Alaskan Airlines and Method Soap. Д¬olor Factory was founded in August 2017 by event-planner/blogger Jordan Ferney, artist Leah Rosenberg, and designer Erin Jang. Exhibits include ballpits, balloon-filled rooms, and illuminated dance floors, with cameras preinstalled throughout the exhibition for photography. ДЄrtists whose works have been featured in Color Factory include Jason Polan, Lakwena Maciver, Molly Young, Tosha Stimage, and Tom Stayte. Co-founder Jordan Ferney has publicly pushed back against descriptions of Color Factory as an Instagram museum, stating that her goal вЂњhad always been to make something that was beautiful to experience, not photographвЂќ.

Д¬olor Factory has commonly been cited as part of a trend of ' Instagram museums', temporary art exhibitions catered towards younger millennial audiences which are designed to be photographed (especially in selfies) and shared on Instagram and other social media. It ran for eight and a half months in 2017 in San Francisco, and is currently running in New York City and Houston. Selfie museum in New York City, Houston Color FactoryД¬olor Factory is a pop-up interactive art exhibition with brightly colored room-sized installations, each themed around the concept of color.

The color factory